For all of you who are just here for the fiber, this little blurb isn't for you.
Today I used google to search a phrase that included "DNA," as we molecular biology types are wont to do. When my search results popped up, so did a series of targeted ads. You would think that a search for "DNA" would lead to advertisements for textbooks, journals, or educational sites. Not so much. Every advert. was for paternity/infidelity testing.